Computer assisted coding of focus group transcript service launched (2015)
Using state of the art market research software such as Max-QDA and others, developing codeframe and themes for focus group discussion have been greatly speeded up.  The technology also allow clients more flexibility in changing and re-organising codeframe and themes as needed effortness.    See our brouchure to understand how it works.

iPAD based Street Intercept Interview Technology Deployed (2013)
Starting from 2011, all our Hong Kong CLT/Stree Intercept interviews are collected by iPAD based electronic questionnaire hosted in our online survery server.

3G Netbook for CLT deployed (May 2019)
Marcom is now equipped with touchscreen netbook with our QPS CAPI software installed for CLT interviews at places where WiFi is available.  Data can be sent to our DP department as often as needed for quicker turnaround time.

New Data Mining Service (Apri 2008)
Marcom added association rules data mining procedure as one of our MVA services.  The technology has been successfully used to analyse our Hong Kong Retailer Survey data starting 2008.

Advanced Multilingual Online Survey Platform Launched (Nov 2007)
Surveygizmo Online survey software now become our most often used tool for online survey.

Communications server launched (Aug 2005)
In August 2005, a dedicated Internet based communication server has been installed so that questionnaire screen display can be shared when we brief projects with our clients.

Wincross added to our data cleaning and cross-tab tools (July 2005)
WinCross professional crosstabulation software was licensed in July 2005 to further speed up our data cleaning and stub and banner production.

QPS CATI software training by overseas expert (Mar 2005)
We are very pleased to  welcome Mr. Phil Hearn, Director of MRDC Ltd coming to our office from UK to offer professional training on the use of QPS software in CATI and tabulation on 3rd of March 2005. 

Overseas Expansion (Dec  2004)
Thanks to the continued support of our clients, Marcom is pleased to announce the expansion of our Hong Kong operations in 2004.

CATI Capacity Expanded (Nov 2004)
A second CATI room is added to our Shanghai office in Nov 2004, resulting in a combined capacity of over 60 lines to support our CATI services.

Introduces fault tolerant design in our online survey (Jun 2004)
Thank to our broadband Internet connection with fixed IP installation in Shanghai and Hong Kong offices, we are capable of offering co-location online questionnaire hosted in both our Hong Kong and China.  This allows more flexibility in data backup, language selection and traffic control.

Marcom attends ESOMAR International Conference (Jun 2004)
Jenny, our General Manager, will attend the ESOMAR International Conference 2004 to be held in Shanghai, China. The event provides the perfect opportunity to meet with key industry decision-makers on a worldwide and regional level.  International research agencies are sincerely invited to come and meet us for relationship build-up.  Please email to for further arrangement.

CAWi through client's portal (May 2004)
Computer assisted web interview (CAWI in short) is possible now.  Interviewers using online questionnaire to conduct interviews with respondents in our call centres.  The online can be hosted at client's portal/server or hosted by Marcom's online survey system.

Marcom's presence in Guangzhou, one of the three largest cities in China (Jul 2003)
Starting from July 2003, Miss Xu Zhao Jun has been appointed as our GZ full time supervisor to help strengthen our fieldwork capability in the southern part of China.  This also helps to extend our CATI service to Hong Kong more cost effectively.

Greater China Omnibus (Jun 28, 2003)
We are pleased to offer Omnibus fieldwork service , with Omnibus data, clients can check incidence based on random sample quickly and affordably . With Omnibus, clients pay as little or as much as question space as required because this survey is open to more than one clients per questionnaire. You pay only for the sample size you actually get.  Our CATI system automatically monitor the total and subgroup sample sizes you have subscribed, once achieved,  we will stop asking your questions to save you cost.
  • Targets: urban population aged 15+ in Beijing, Shanghai, Guangzhou and Hong Kong
  • Sample size: 500 in total, equal split among the 4 key cities. 
  • Data collection method: RDD random sampling CATI interviews
  • Deliverable: tabulation and/or cleaned Excel / SPSS data file

Email to for more information about our Omnibus.

Additional DP headcount  (Jun 2003)
In order to cope with the increase in business, one more DP executive is hired starting Jun.  Our new DP executive is proficient in Quantum, QPS CATI and SPSS and Internet JAVA programming.  His joining will certainly help to strengthen our DP and Internet survey capability.

Marcom's moderator goes overseas for a centralized project briefing (Feb 2003)
In Feb, Miss Pauline, our focus group moderator with 8 years of focus group moderating experience, was sent to Japan to attend a multinational project briefing.  We are delighted to have this opportunity to serve our overseas client directly in her country.

SH office relocation and expansion (Aug 2002)
Our Shanghai office has just been relocated to a new office with larger space and expanded CATI facilities support.  Starting from Mid Sept, we will have a total of 40 CATI stations in China.  20 stations are in Beijing and another 20 are in Shanghai.  This will speed up our CATI data collection turnaround time and also lower our quote price for CATI projects conducted in Shanghai due to low long distance telephone cost.

Marcom adds SPSS AnswerTree as one of our data mining tools (Sep 2001)
Marcom started to use SPSS AnswerTree to find hidden relationship between variables and predict what factors influence the target variable (or called dependent variable) the most.  Insightful and significant findings have been the privilege of the most professional and experienced researcher.  Unfortunately, not every research agency can afford a large team of experienced researcher, resulting fluctuation of quality in data analysis and research finding capability.  With the aid of data minding software such as AnswerTree, Marcom helps our clients to find the business opportunities hidden in the data and traditional crosstab tables.

Marcom purchased Snap Professional CATI version for our CATI (Nov 2001)
in addition to our existing WinCATI, Snap CATI software has just been added to our data collection tools. These different tools give us maximum flexibility when implementing fieldwork and processing data.

Marcom's use of sample balancing for our nation-wide survey for weighting (Jan 2000)
For clients with frequent need to conduct multi-city or national surveys, they will be glad to know our capability to perform sample balancing (weighted by cities, sex, age etc for the same table when only marginal counts of these variables are known).  This is important as most official demographics figures in China are reported in one dimension table only).

Marcom relocation to a new and expanded office located in WangFuJin street, at the city centre (Sep 2000)

Marcom launched our first nationwide mystery shopper projects for Motorola covering 68 cities (Sep 1998)


Computer Assisted Focus
Group Coding Service

Off-line iPAD based CLT
Technology  added

All our CLT interviews in Hong
Kong is iPAD 3G online based

GFK's Retailer Studies Annual
Contract for 2010 Renewed

CLT Interviews with 3G Netook

TNS Online Focus Group FW
Recruitment Implemented
Welcom to Marcom
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